
I’m heading into year three of teaching piano, after a multi-year hiatus due to raising my own kids. Our three girls still live at home, but are at an age where they are more independent and starting to be able to drive themselves places. I have had the privilege of being a stay-at-home mom for their growing-up years, and have always tried to work music around our family life. I have taken random freelancing gigs, hosted concerts in my home, and played for church and choirs during times my husband could watch the girls. When I started to think about resuming piano lessons, I decided I wanted to try to attract homeschool students so I could keep my afternoons and evenings free to attend our girls’ sports games and drama productions.
Finding homeschoolers
Year One 1️⃣: I sent emails out to friends and family, letting everyone know that I was teaching again and had daytime hours available for homeschoolers. I began reaching out to homeschool groups on Facebook (the ones that let you advertise), and I contacted friends I knew who either were a part of homeschool co-ops or had been in the past. I also passed out fliers at my local farmers market. That year I gained 4 students from 3 different families. Total: 4
Year One Summer 🌞: I created two piano camps and invited my existing students, spread the word in Facebook groups, and posted on my kids’ school group. I filled both camps with 20 students and earned a little extra income. No new homeschoolers, but the camps did whet the appetite of some of the participants for future lessons.
Year Two 2️⃣: I became more intentional about posting in Facebook groups and expanded to local neighborhood groups and one run by my church. I posted regularly, once every month, in each group. I lost two students and gained a sibling and 3 more homeschool students. I decided to open up limited hours on Saturday mornings to accommodate non-homeschoolers, and gained 4 more students Total: 10
Year Two Summer 🌞: I heard from a parent of last year’s campers and gained 2 more students. I lost a student to graduation but gained another sibling. A parent who had inquired over a year ago in a Facebook group reached out, and I gained one more student. Total: 13
I held two more camps with a total of 17 kids. The camps were a big hit again, and I received 2 new inquiries.
I actually turned down the last two inquiries, as I decided to cap my numbers at 13 this year. Besides teaching, I have a regular choir gig, am building my online business that serves piano teachers and choral accompanists, and want to leave room to continue freelance accompanying as well. Right now, 13 feels like a good number.

Lessons in Marketing to Homeschoolers
I’ve learned a few things about marketing in the last two years (and am sure I have lots more to learn!):
1. Word of mouth is a great way to gain students, but it takes time for “word to get around”
2. Consistent, repeated advertising in Facebook groups eventually yielded results
3. Camps are a fantastic way to advertise lessons (of course, you also have to market your camps…)
4. Although I have an active website, I don’t generally attract new students with it. (It does draw some inquiries, however, and is where I first point interested parents, as well as where I house my new student intake form.)
5. Siblings are one way to organically grow your studio
6. Growth takes time ⌚
While it took some time to attract the students that I wanted in my studio, I am happy that I set the parameters for the times I wanted to teach, as I now have a schedule that works with my family life.
I encourage you to think of how you can create a studio that works for you. Maybe that means group lessons, hiring a teacher to teach some of your students in another space, teaching adults during the day, putting together a music class or group lessons for a group of homeschoolers at a co-op, or…? Don’t be afraid to think outside the box and create the kind of schedule that fits the season you are in!
What does your studio look like currently? Let me know in the comments how you are working to create a studio that works best for your situation!
If you want to use my camps as a way to attract new students, either in a 2-hour-a-day/4 day camp or in a modified weekly class format, check them out below:

